Edra, open innovation by design

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Created in 1987, Edra has been, in the last few years, aknowledge to be one of the most innovative enterprises, nationally and internationally, thus entering the highest level forniture market.

It’s not only, as Roberto Verganti writes in Design Driven Innovation, that the design is not only a matter of aesthetics, but also of meaning of the product. Edra can count on a global network of designers, that can propose their works, and be hired, also without having a well-known portfolio, a very good example of talent management.

After a very strict selection Edra could count on very expert and highly motivated designers, coming from over the world, and with a 20 years experience in production and technology innovation Edra is still one excellent success in its market.

Read the full article (Italian only)