Innovation in Reverse.. but Simone Corsi moves forward!

Oct. 1st 2012.

October 1st 1949: The People’s Republic of China is established and declared by Mao Zedong.
Today, Simone Corsi, discusses his dissertation focused on Reverse Innovation.
The title of his work is:
Reversing the International Flow of Innovation: How Does Chinese Market Trigger Reverse Innovation?

you can download the dissertation here


Simone's case studies show a lot of action! How Italian companies are learning from the Chinese Market