ArtIST “Il Bello” Pisa Summer School Updates

Dear all, I am delighted to share more information about our ArtIST “Il Bello” Pisa Summer School to take place in Pisa on 12-17 September 2022. 

The official logo of our Erasmus+ Project (Credits ArtIST Team)

THE EVENT & OUR MISSION

We are glad to invite you to our Summer School, to take place in Pisa, at Sant’Anna School of Advanced Studies headquarters! The Summer School will be focused on the connections and contamination between entrepreneurship, arts and innovation.

The Pisa event will be the fourth Winter/Summer/Spring School of our project, after the exciting experiences we had in Vienna (held digitally due to the pandemic), Miskolc (Hungary) and Paris

Our goal will be to bring students to the center of beautiful Tuscany, in one of the most famous Italian cities, renowned for its architectural and landscape wonders, visited every year by millions of people.

Every day we will try to convey to our students the passion for beauty, but also the skills necessary to transform something beautiful and precious into something useful, productive and that can be desired by consumers and foster entrepreneurial ideas and activities. 

In this way, the art and beauties of Pisa will be functional to the mission of our project.

The official flyer of the event (Credits ArtIST Team)

CONTENTS

The program will include lectures by members of our ArtIST Team, Sant’Anna School Professors and external guests, but also numerous thematic and practical workshops and guided visits to cultural and artistic realities that are renowned in Italy for their ability to create “products” that combine beauty, culture and innovation. 

Lectures

Some of the best professors in the field of Arts management and innovation will be involved in our Summer School. On the first day, after the welcoming greetings by the Director of the Institute of Management of Sant’Anna, Professor Andrea Piccaluga, and Alessandra Nardini from Tuscany Region, I will have the chance to meet with the participants with a lecture titled “Il Bello across innovation and entrepreneurship. Setting the framework for the ArtIST Summer School “. 

On the same day, Professor Nicola Bellini (Sant’Anna School, Italy), a renowned international expert of tourism management, will have the chance to discuss the role of “Innovation technologies applied to Italian Opera houses” and his passion for the opera music. 

On Tuesday, Professor Marcello Carrozzino (Sant’Anna School, Italy) will give a lecture on “The application of new technologies to cultural experiences”, with a focus on new technologies applied to arts to improve the experience of visitors and to create new ways of interaction with beauty and the artistic entrepreneurial product. 

On the other day of the Summer School, Professors Monika Petraite ((Kaunas University of Technology, Lithuania), Daria Podmetina (LUT University, Finland) and Yvonne Kirkels (Fontys University, the Netherlands) will give a lecture on “Commercialisation il bello via strange making, wrong thinking…. & co-creation”, 

Professor Giovanni Schiuma (Università LUM, Italy) will discuss on Thursday the “The power of arts for developing organizations and innovation processes” and his experiences in dealing with the Italian arts management panorama. 

The main theater of the Puccini Foundation, organizer of the Puccini Festival in Torre del Lago (credits Fondazione Festival Pucciniano Main Page)

Workshops 

Apart from theoretical lectures, the Summer School will also see the organization of practical workshops that will give students technical and operational skills and insights to be used for making their final presentation on Friday and to win the “Il Bello competition”. 

The week will start with a “Photography Workshop” by researcher Yulduz Khairullina (LUT University), then a “Social media workshop” by influencer, researcher and singer Marco Martinelli (Sant’Anna School, Italy), will go on with the “Public speaking workshop” by Marco Bonaglia and Valentina Cucino (Sant’Anna School, Italy), the “Improvisation workshop” by Professor Filippo Chiarello (University of Pisa, Italy) and finally with the “The Art of storytelling workshop” by Norma Rosso (Sant’Anna School, Italy). 

San Rossore Park (credits wikipedia)

The visits 

The students will visit amazing cultural and artistic realities (representing also successful arts and innovation management case studies) during the week. They will start with the Puccini Festival Foundation in Torre del Lago on Monday, and finish with the Viareggio Carnival Citadel and Museum on Thursday. In both cases, they will learn from managers and listen to real stories of resilience and creativity in the world of arts and beauty, connected with entrepreneurship and innovation. 

SCHEDULE OF THE SUMMER SCHOOL 

Here you can find our Schedule (updated on August 5th 2022)

Please check back for updates on the program.

MONDAY SEPTEMBER 12th, 2022

at Sant’Anna School of Advanced Studies headquarters

Arrival and registration in Sant’Anna headquarters

Sant’Anna School official greetings by Andrea Piccaluga (Director Institute of Management)

Introduction to the Summer School by head of organizing team, Alberto Di Minin – “Il Bello across innovation and entrepreneurship. Setting the framework for the ArtIST Summer School “

Institutional greetings by Alessandra Nardini

ArtIST Team Introduction to the Summer School 

  • Description of its Tasks, reflections, group work and final report 
  • Meet and Greet – Ice breaking event and creation of the students groups

Lecture by Nicola Bellini “Innovation technologies applied to Italian Opera houses” 

Photography Workshop by Yulduz Khairullina 

Light Lunch at Sant’Anna 

Meet the Event – Visit to the Puccini Festival in Torre del Lago (Lucca)

  • Meet with the manager – the history of the Festival by Director Franco Moretti 
  • Public speaking activity with ArtIST Team members
  • Tour of the Foundation Puccini park 
  • Visit of House of Puccini (TBC)

Reflection Session with the ArtIST Team – “What did the students learn during the day?”

Dinner in Torre del Lago 

TUESDAY SEPTEMBER 13TH, 2022

at Sant’Anna School of Advanced Studies headquarters

Introduction to the day by ArtIST team

Lecture by Marcello Carrozzino – “The application of new technologies to cultural experiences

Public speaking workshop by Marco Bonaglia & Valentina Cucino – “The art of public speaking. How to talk about art and innovation in public”

Social media Workshop by Marco Martinelli – “How to create multimedia contents and become influencers” and “Entrepreneurial marketing. How to influence your customers”

Light Lunch at Sant’Anna 

Meet the Museum  – Visit of the Museo delle Navi Antiche Or Palazzo Blu (Pisa City center)

Reflection Session with the ArtIST Team – “What did the students learn during the day?”

Free Dinner in Pisa

WEDNESDAY SEPTEMBER 14TH, 2022

at SAN ROSSORE – Villa Del Gombo

Trip from Pisa City center to San Rossore Park

Arrival to the park, then train to Villa del Gombo 

Yoga class by Debra Christie

Dialogue Between Alberto Di Minin and the President of the Park – “Challenges and opportunities in the management of San Rossore Park

Lecture by Monika Petraite, Daria Podmetina &, Yvonne Kirkels: “Commercialisation il bello via strange making, wrong thinking…. & co-creation

Improvisation Workshop by Filippo Chiarello – “Make the creative process fast and Bello

Workshop by Norma Rosso – “The Art of storytelling”

Light Lunch at Villa del Gombo

Meet the Park – Visit of San Rossore 

  • Tour from Villa del Gombo to the Gombo beach with tour guide

Reflection Session with the ArtIST Team – “What did the students learn during the day?”

Free Dinner in Pisa

THURSDAY SEPTEMBER 15TH, 2022

at Sant’Anna School of Advanced Studies headquarters

Introduction to the topic of the day by ArtIST team

Lecture by Giovanni Schiuma – “The power of arts for developing organizations and innovation processes

Dialogue (recorded video) between Alberto Di Minin and Luigi Nicolais – “How arts meets technology

Lecture by Alfonsina Pagano – “Presentation of the COTEC Foundation Annual Report

Case studies presentation – “How companies connect arts with innovation

  • Marco Cappellini (Centrica)
  • Sonia D’Arcangelo (Intesa San Paolo Innovation Center)

Light Lunch at Sant’Anna

Meet the Event  – Viareggio Carnival 

Time to work on final assignment

Team dinner 

FRIDAY SEPTEMBER 16TH, 2022

at Sant’Anna School of Advanced Studies headquarters

FINAL EVENT – Group presentation (mixed teams)

  • 30 minutes per group
  • Questions from the teachers
  • Announcement of the winners of “Il Bello” competition 

Last Lunch & Goodbye

Walking tour of Pisa (optional)